Series Industries Limited was founded by three college friends Chaudhry Nazar Mohammad and Chaudhry Mohammad Hussain from Gujrat city, British India. Chaudhry Mohammad Saeed from Gujranwala district also joined the two other college friends to found the company back in 1941. They started the business on a modest scale and first started producing handbags and some sports goods. Encouraged by the initial success, they launched a shoe manufacturing plant in Lahore in 1954 which was later shifted to Gujrat. Now their main shoe manufacturing facility is in Muridke, Punjab. Later, the company started producing tyres, tubes and technical rubber products besides selling footwear. • Cheetah • Don Carlos • Lark and Finch • NDURE • CALZA Series Industries Limited exports its shoes to Europe, Middle East, South America, Africa and other Asian countries besides selling them in the domestic Pakistani market. As of 2012, Series Industries Limited claims that it is the largest exporter of shoes for Pakistan and the largest manufacturer of tyres (tires) and tubes for motorcycles and bikes in Pakistan for the past 10 years.