HSY is an emerging international fashion label started by Pakistani designer Hassan Sheheryar Yasin in 2000. As of winter 2005, HSY employs 350 employees. It is based in Karachi, Pakistan. Current clientele includes royal families in the Middle East, social elites in South Asia, and more recently, social elite from the United States and Europe. Traditionally a bridal and formal wear couture house, HSY has begun to shift towards other genres of design. Currently the collection includes the traditional formal line, a 'made-to-order' line, a studio line, and a ready-to-wear (R2W) line. A men's line is planned for spring 2006. The launch of HSY Living in late 2005 introduced a collection of home furniture, interior accessories, and soft furnishings. HSY currently houses its flagship studio in Karachi, with complementing stores in London, Manchester, Houston and Dubai. Future stores are planned in New York City and Toronto.